AI won’t optimize your company. It will force you to rebuild it

Author - Enrique Dans

The fourth article makes the argument harder and more consequential: AI will not simply optimize existing processes, because many of those processes were designed for a world in which cognition, memory, and coordination were scarce. Adding AI to fragmented, sequential, context-poor, human-centric workflows only exposes their limitations. The article revives business process reengineering, but with a decisive difference: in the 1990s, systems were passive; today, systems can act, evaluate, coordinate, and learn. This time, rebuilding the company is not a consulting slogan. It is the necessary condition for enterprise AI to produce compounding value.